4me4you features “DZHUS Conceptual Wear”
The aesthetics of DZHUS AW20 video campaign balances on the edge of surrealism and utilitarianism. The collection itself is an irony about classic, stereotypical and ‘must-have’ styles, which DZHUS have interpreted in an unexpected way, offering radical yet wearable transformations of the garments. In this short film, DZHUS team themselves apply the most remarkable outfit modifications.
As the alterations are made, the wearers feel a change of their mind-set and, eventually, experience escapist insights in synergy with their newly generated shape.
Short film idea: Jorj Jorburj / Whodidzis?
Directors, cameramen, edit: Jorj Jorburj, Igor Darovskiy / Whodidzis? https://vimeo.com/whodidzis
Colour grading: Volodymyr Moroz, Jorj Jorburj
Music: Bitch per Minute – Itch / Einstein / KrKrKr Label
Stylist: Irina Dzhus https://www.behance.net/IrinaDzhus
Makeup & hair artist: Julia Vasilkovskaya
Models: Chidi Onwaeze, Anastasiya Kolomiets / Prime, Anna Voloshenko / Ecos
Styling assistant: Maria Fedosova
Location: Ya Vsesvit by Yakusha Design / Interior Design of the Year 2019 in Ukraine. Short-listed by Dezeen Awards https://www.yakusha.design/
Ethical footwear: House Martin http://housemartin.store/
Tech support: Vlad Rudnik
With huge respect from DZHUS team to musician Bitch per Minute and KrKrKr Label for their timeless talent.