4me4you reconnected with @understitch, the journalist and video creator celebrated for uncovering the hidden stories behind fashion brands and their histories.
4me4you is proud to showcase more captivating works by @understitch, exploring the story behind “The Bag That Saved Stella McCartney.”
In 2009, Stella McCartney was on the verge of shutting down. The brand needed something powerful, something that would capture public attention and elevate it to compete with its counterparts within the Gucci Group.
After five long years, they finally found it: the Falabella Bag. What began as a celebrity “it bag” evolved into an enduring icon of sustainable, cruelty-free fashion.
With its sleek, chic design and animal-friendly ethos, the Falabella didn’t just rescue the company, it became a symbol of human progress, creativity, and our ongoing commitment to doing better.
4me4you invites you to watch, discover, and immerse yourself in this fascinating look at Loewe’s history.
