4me4you recently re-connected with @understitch, a journalist and video creator known for uncovering the stories behind fashion brands and their histories.
4me4you is proud to present more captivating works by @understitch, delving into “The Rise and Rise of Thom Browne.”
Few names have reshaped the landscape of modern menswear quite like Thom Browne. Now celebrated for his debut couture show and two decades of creative dominance, Browne has consistently pushed the boundaries of tailoring, proportion, and performance in fashion.
Yet, behind the precision and success lies a story of resilience. On several occasions, Browne’s company came perilously close to bankruptcy. The unexpected lifeline arrived from the world of K-pop — when G-Dragon, featuring Jennie from BlackPink, brought Thom Browne into the spotlight across Asia. Their influence transformed the brand’s reach, turning financial uncertainty into global expansion.tive on the evolution of style and creativity.
Today, Thom Browne stands as one of the most powerful and respected brands in the industry, boasting millions in sales, over fifty stores worldwide, and an enduring legacy of innovation in menswear and beyond.
