4ME4YOU FEATURES “EJ SHEYANG ” DURING RAKUTEN FASHION WEEK SS24.
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Designer: EJ SHEYANG JIN
4me4you features “EJ SHEYANG”DURING RAKUTEN FASHION WEEK SS24”.
EJ SHEYANG is a brand that focuses on sustainability and inclusivity, aiming to create clothes that fit all ages, genders, and races. By using dead-stock fabrics and up-cycling second-hand clothes, the brand is committed to producing garments that can withstand fast-changing fashion trends, also could hold their own places in the closet, and be treasured by their owners for a long time. The designer believes that “nowadays, fast fashion has a significant impact on consumer culture worldwide, as well as on the environment. To reduce waste, we need to change our consumption habits by buying fewer clothes and products.” The brand’s endeavour is to shift the fashion industry towards a more sustainable future.