4me4you features “GANNI” DURING COPENHAGEN FASHION WEEK SS24”.
This season, GANNI presents a show concept driven by Artificial Intelligence in collaboration with the artist Cecilie Waagner Falkenstrøm, whose studio in Copenhagen, ARTificial Mind, specialises in creating humanised and interactive tech-art.
As for the collection, Spring/Summer is GANNI to the max, explains Ditte: “I wanted us to really push ourselves this season. To see if we could create the most elevated GANNI looks we’ve ever done.” Ditte and her team worked a lot with contrasts for a look they coined “gardening granny punk”. There’s a touch of Little House on the Prairie in the proliferation of frills and an outdoorsy vibe.
Tailoring this season is sleeker with accentuated waistlines and fitted shoulders. The cut lines on jackets feel almost like origami patterns, and some pieces splice together traditional suiting checks for a playful twist on tradition.