4ME4YOU FEATURES “GANNI DURING “COPENHAGEN FASHION WEEK AW23”.
“My best ideas come to me in the morning. I put my headphones on, turn the music up super loud, get on my bike and cycle to work. Those 15 minutes are completely mine to treasure. My mind is open and my thoughts just flow. This collection is really about that feeling. We called it Joyride because it’s about Copenhagen being the place where our heart is. There’s a feeling about being in the city in summertime that I can’t quite explain, the energy is pulsing, it really gets your beat going. It made us think about the rhythm of our hearts and the beat you see on a hospital monitor. That line is so beautiful – it’s life. We used that life line as a symbol across the collection, wavy lines on collars and hemlines inspired by a heartbeat.
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Ganni Press
