4ME4YOU FEATURES DZHUS – “PSEUDO”
DZHUS “PSEUDO” collection refers to illusion as the fundamental notion of the metamodernism culture. Duality and hidden senses are undividable from DZHUS design itself, offering numerous metamorphoses of clothing and accessories, and clothing into accessories.
The visual aesthetics of the looks is ironic and controversial within itself, hence, self-sufficient. In the AW22 line of unified wardrobe items, the designer’s fantasy went further than functional ‘bonuses’: duplicity is materialised literally, and the extra content is physically unveiled, as the pieces are transformed either when delaminated, or once their inside is extracted.
The silhouettes are exaggeratedly structured, and the styles divide into two directions: abstract-escapist ‘cocoons’ versus markedly classic pieces, concealing potential for radical reincarnations.