Born in Caçador in 1992, Karoline Vitto’s passion for fashion was ignited early by her family’s craftsmanship traditions. She moved to Florianópolis in 2010 to study fashion design, before relocating to London in 2016 to further her studies at Central Saint Martins. Vitto’s personal experience with waist trainers in Brazil—a practice that often restricted rather than enhanced the body—helped her realize that fashion should empower rather than constrain. This realisation has been central to her brand’s mission to design for comfort, inclusivity, and self-expression.
In an industry often criticised for its narrow beauty standards and exclusionary practices, Karoline Vitto stands as a bold and refreshing force for change. With a passion for creating designs that embrace the natural beauty of the female form, Vitto is not only reshaping fashion but also challenging deeply ingrained norms around body image. Known for her daring cut-outs, intricate silver wiring, and unwavering commitment to inclusivity, the Brazilian-born designer is redefining what it means to be stylish, confident, and authentic. For Vitto, fashion is not just about what we wear, but about making a powerful statement of self-love and empowerment.
Born in the small Brazilian town of Caçador, Karoline Vitto’s journey into the fashion world has been far from traditional. Growing up surrounded by craftsmanship—her grandfather was a cobbler and her grandmothers skilled seamstresses—Vitto was immersed in the art of making from an early age. These formative experiences ignited her passion for garment creation, which would later propel her to international acclaim. Now based in London, Vitto has become known for her ability to accentuate the natural curves of the female body, making bold design choices that celebrate real women in all their diversity. Her collaborations, such as her recent partnership with BUILDHOLLYWOOD, have further solidified her reputation as an innovative designer who is changing the way fashion is perceived.
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Unlike many designers who struggle to maintain momentum, Karoline Vitto has continued to push creative boundaries year after year. Just four years after launching her brand, she has firmly established herself as one of London’s most exciting and progressive designers. Known for her kind yet assertive approach to fashion, Vitto blends artistry with precision, running her brand with the same attention to detail and commitment to quality that she learned from her family’s craftsmanship background.
Vitto’s impact on the fashion industry extends beyond her design work. She is challenging the fashion world’s narrow approach to sizing, offering her collections in sizes up to 4XL—a bold move in an industry where most brands stop at UK16. After completing her master’s degree in fashion womenswear at the Royal College of Art in 2019, Vitto’s graduate collection received significant media attention, with publications like Dazed and i-D celebrating her work. She also graced the cover of Vogue Brazil two years later and debuted at London Fashion Week in 2022 as part of Fashion East’s talent scheme.
Vitto’s path to becoming a leading designer was shaped by her experiences growing up in Brazil, a country where beauty ideals often exclude the majority of women. This disillusionment with the limited definitions of beauty in Brazilian fashion led her to London in 2016, where she enrolled at the prestigious Central Saint Martins. It was here that Vitto began to develop a more inclusive approach to design—one that embraces diverse body types and challenges traditional notions of beauty. Vitto’s philosophy is clear: fashion should be about celebrating all women, regardless of size, shape, or background.
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Vitto’s creative process is as much about artistry as it is about advocacy. Her designs begin with hands-on experimentation, often working directly on a mannequin—a technique she attributes to her family’s roots in craftsmanship. Every piece she creates is both an artistic statement and a call to challenge the status quo. Vitto uses her platform not only to promote her designs but to advocate for a more inclusive and equitable fashion industry. She encourages other designers to follow her lead in prioritising both exceptional craftsmanship and inclusivity, demonstrating that these values can coexist harmoniously.
Vitto’s innovative approach to fashion has garnered widespread recognition. She was shortlisted as a semi-finalist for the prestigious LVMH Prize and has been praised by global fashion icons, including Dolce & Gabbana, for her bold, boundary-pushing shows. As her brand continues to grow, Vitto navigates the challenges of scaling an artisanal operation, all while remaining true to her core values of craftsmanship, inclusivity, and self-expression.
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At the core of Vitto’s design philosophy is a deep commitment to inclusivity. She has made it a cornerstone of her brand to offer sizes ranging from UK16 to 4XL, proving that fashion can be both stylish and accessible to women of all sizes. For Vitto, designing for a broad range of body types is not an afterthought, but an essential part of her creative process. Through her work, she actively promotes a fashion world where women are encouraged to embrace their bodies as they are, turning what society deems “flaws” into symbols of strength and beauty.
At the heart of Vitto’s work is a commitment to body positivity. In an industry often accused of perpetuating unrealistic beauty standards, her designs boldly declare that all bodies are worthy of celebration. The daring cut-outs that have become a signature of her collections are no longer seen as provocative; instead, they serve as a visual representation of confidence, self-love, and empowerment. For Vitto, every woman—regardless of size or shape—deserves to feel beautiful and worthy.
Through her work, Karoline Vitto is leading a movement toward a fashion industry where all women are seen and celebrated. Her designs often feature bold cut-outs and intricate silver wiring that highlight the natural contours of the body, turning traditionally considered “unflattering” areas into symbols of empowerment. Vitto’s vision is clear: fashion should be about embracing one’s true self, flaws and all, and her collections provide women with the tools to do just that.
Karoline Vitto’s designs are more than just fashion statements—they represent a larger cultural shift towards inclusivity and body positivity in the fashion world. Through her work, she is helping to create a future where women of all sizes, shapes, and backgrounds are not only seen but celebrated on the runway and in the pages of fashion magazines. As Vitto continues to push the boundaries of what is possible in fashion, she is paving the way for a new era of style—one that is as diverse, authentic, and empowering as the women who wear it.
Video credit: The Fashion Passion Design Studio
Designer: Karoline Vitto
