4ME4YOU features designer DZHUS during Berlin Fashion Week AW25.

DESIGNER: DZHUS

DZHUS is a Ukrainian conceptual fashion brand renowned globally for its multi-functional outfits crafted from cruelty-free materials. The designer, Irina Dzhus, utilises innovative pattern-making techniques to minimise the need for extensive physical shopping, offering a versatile and sustainable wardrobe from a limited number of transformable garments. Since the onset of the war in Ukraine, DZHUS has relocated to the European Union and has committed to donating 30% of its profits to Ukrainian animal rights organisations.

DZHUS collections have graced prestigious platforms such as Paris Fashion Week, Berlin Fashion Week, Ukrainian Fashion Week, Milan Design Week, International Fashion Showcase London, Brussels Fashion Week, Helsinki Fashion Week, Vegan Fashion Week in Los Angeles, Milan Design Week, Vienna Design Week, Dutch Design Week, Designblok Prague, and Feeric Fashion Week in Romania.

ABOUT THE SHOW

Irina Dzhus’ presentation at the Kabbalah Center was less a traditional fashion show and more an art performance, uniquely set against a backdrop inspired by the Last Supper. During the presentation of her collection “ANTICON,” the Berlin Contemporary award winner was actively involved, reading texts inscribed on the models’ legs and arms, dancing, and transforming her versatile and emotionally charged designs live. One standout transformation featured a white bandeau top and slim-cut trousers morphing into a restructured halter dress adorned with rainbow colours and paw appliqués. Another highlight was the sculpting of a floor-length coat’s brim into a halo-like face covering, showcasing Dzhus’ signature blend of creativity and innovation.

WEBSITE: DZHUS