DESIGNER: Deadwood - 4me4you

4ME4YOU features designer Deadwood during Copenhagen Fashion Week SS26.

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DESIGNER: Deadwood

4ME4YOU features designer Deadwood  during Copenhagen Fashion Week SS26.

DESIGNER: Deadwood

Deadwood at Copenhagen Fashion Week 2025

Deadwood, the Stockholm-based sustainable fashion brand founded in 2012 by Carl Ollson and Felix von Bahder, brought a powerful and immersive presentation to Copenhagen Fashion Week 2025 with their Spring/Summer 2026 collection, “Sands of Icarus.” Known for their pioneering use of upcycled leather and innovative vegan materials such as cactus leather, Deadwood continues to redefine the relationship between design, sustainability, and storytelling.

Built on a vision of challenging the status quo, Deadwood’s philosophy centers on reclaiming materials that would otherwise go to waste, proving that style and responsibility can coexist without compromise. Their collections consistently explore how the fashion industry can embrace change through creativity and conscious craftsmanship.

For “Sands of Icarus,” Deadwood transformed the catacombs of Villa Copenhagen into an evocative dreamscape. Inside the vast, subterranean ballroom, artist Dominic Kiessling created a living sandstorm installation from parachute cloth — a swirling mirage that enveloped the runway as models moved through its shifting haze. The atmosphere embodied both fragility and power, mirroring the collection’s central theme: humanity’s ambition and the aftermath of flying too close to the sun.

The palette moved from scorched sand and terracotta earth tones to silvery metallics reminiscent of silica, while textures collided — cracked hides, recycled aluminum, distressed canvas, and sheer modern mesh — symbolizing the tension between decay and evolution. Materials were drawn from rescued waste sources and experimental textiles, including natural latex.

This season also marked a creative collaboration with guest designer Salvatore Vignola, whose influence introduced a note of sensual lightness and movement to Deadwood’s typically rugged aesthetic.

At its core, “Sands of Icarus” is both an homage to human curiosity and a warning about hubris in the age of technology — a meditation on resilience, adaptation, and transformation. As the brand puts it, when the storm hits, we can choose whether to fight change, become it, or dance to the hum of the sandstorm.

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