BTS with i.dea PR - 4me4you

4me4you Backstage with "LADECENTE, AFMN, Gorgiya, and Chiyue" During London Fashion Week AW24.


Designers: Ladecente, AFMN, Gorgiya and Chiyue.

4me4you was thrilled to receive an invitation to London Fashion Week AW24 from idea PR.

They provided 4me4you with exclusive backstage access to document the fashion shows of LADECENTE, AFMN, Gorgiya, and Chiyue.

Designer: Ladecente

  • LADECENTE has emerged as a Fine Art Fashion Brand with the concept of Fashion in Futuristic Sustainable Art. Anchored in the aesthetic philosophy of “ONLY ONCE, PURE LAND WITHOUT LIMITS,” LADECENTE redefines fashion as a living art form.
  • The brand brings together fine artists, fabric experts, craft artisans, and AI/3D fashion designers to create innovative beauty. Led by Rae Lei, LADECENTE’s creative direction is deeply rooted in sustainable elements inspired by oriental traditions.

Designer: Chiyue

  • Known for vibrant prints and intricate pattern-cutting techniques, Chiyue’s distinct aesthetic reflects the designer’s unwavering commitment to craftsmanship and creativity. Hailing from Shanghai, Chiyue holds an MA in womenswear from the London College of Fashion and has received close mentorship from top experts at the world-renowned Central Saint Martins.

Designer: AFMN

  • Founded in 2021 by Chinese designer Ophelia Song, AFMN embodies a bold vision of innovative design and artistic expression. With a dedication to crafting distinctive designs, AFMN seamlessly blends spontaneity, futurism, and elegance, representing a unique fusion of fashion-forward elements.
  • Central to AFMN‘s ethos is a commitment to meticulous design and production processes, prioritising fabric comfort and exceptional quality alongside a singular aesthetic. The designers and technicians at AFMN work diligently to achieve a harmonious synthesis of avant-garde style and unparalleled wearability in every creation.

Designer: Gorgiya

  • Founded by designer Guo Yuan Yuan, GORGIYA, an independent brand, has left a significant mark in the fashion industry. Notable appearances at events like Shenzhen Original Fashion Week and LFW X Fashion Scout (2023) have earned GORGIYA recognition for its distinct aesthetic. In 2020, the brand was honored with the Most Commercial Value Award at Shenzhen Fashion Week.
  • GORGIYA’s signature style seamlessly merges dark gothic baroque influences with modern elements, resulting in a captivating blend of dark vintage, sweet princess, creative dresses, and ready-to-wear pieces. Embracing a darkly romantic ethos, GORGIYA’s garments exude mystery and allure while maintaining a contemporary edge. Each creation is meticulously crafted to evoke drama and sophistication, appealing to those with a penchant for the unconventional.

Designers: Ladecente, AFMN, Gorgiya and Chiyue.

I.DEA PR: UK Based boutique PR Agency

Designers: Ladecente, AFMN, Gorgiya and Chiyue.

The mission of I.DEA PR has always been to create a supportive platform where independent designers and brands can express their identity and showcase their creativity.