ARTIST: Gretchen Andrew - 4me4you

4me4you features - “FACETUNE PORTRAITS: UNIVERSAL BEAUTY”.

ABOUT ME

4me4you recently visited Hope 93 Gallery, where the innovative work of artist Gretchen Andrew was on display.

MY PROCESS

Gretchen Andrew, an innovative American artist known for fusing traditional art practices with cutting-edge technologies including artificial intelligence, algorithms, and robotics. Internationally recognised for her playful yet subversive approach to challenging established power structures, Andrew is a pioneer at the intersection of digital culture and contemporary art.

  • Often described as the first “internet imperialist,” she coined the term “search engine art”, using code, glitter, and strategy to infiltrate and disrupt prestigious institutions like Frieze, The Whitney Biennial, and ArtForum.

  • Her bold artistic interventions continue to reshape conversations about influence, visibility, and control in the digital age.

    Among her most compelling works is the acclaimed Facetune Portraits series, which examines how AI-driven filters—from apps like TikTok and Zoom—reshape perceptions of beauty.

  • Through custom-built robotics, Andrew translates these fleeting digital effects into physical oil paintings, pairing untouched and algorithmically “perfected” versions of well-known women to highlight the tension between natural identity and digitally enforced ideals.

  • Expanding on this critique, her Facetune Portraits: Universal Beauty series presents 100 women from 100 countries, each portrayed in both their authentic and AI-altered forms.

    This body of work challenges the concept of a singular global beauty standard, sparking urgent conversations about diversity, digital conformity, and the erasure of individuality by artificial intelligence.

  • Gretchen Andrew’s work has been featured in The Washington Post, Fast Company, Forbes, and The Financial Times, and is included in both private and public collections worldwide. Her art not only challenges what we see, but how we see—pushing us to question the role technology plays in shaping our identities and our world.

Artist: Gretchen Andrew

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