Based in Barcelona for over two decades, Sarah Leidig, known online as @digitaldrapery.ai, is a designer and visual artist exploring the intersection of fashion, technology, and storytelling.
MY PROCESS
Her work merges traditional design expertise with the creative potential of artificial intelligence, offering a visionary perspective on the future of fashion imagery and narrative design.
With nearly 20 years of experience in the fashion industry, Sarah has worked across design, trend forecasting, and product development, leading creative teams and specialising in sustainable and circular design methodologies. Her deep understanding of materials, craftsmanship, and visual culture continues to inform her creative approach today.
Since 2023, Sarah has been integrating AI into her visual practice, blending emerging technologies with traditional design tools to push the boundaries of aesthetics and visual storytelling. She approaches fashion as a narrative experience, one that conveys emotion, atmosphere, and conceptual depth.
Her work spans both commercial and artistic realms, from hyperrealistic editorials and concept-driven campaigns to experimental films and poetic fashion narratives. In 2025, she co-founded Digital Studio BCN, a creative studio producing imagery for the fashion and beauty industries as well as editorial projects.
Sarah’s AI-driven work has been featured in AI Art Magazine, WOW World AI Books, Prompt Magazine, and Creativa, and exhibited internationally in London, Tokyo, Cannes, New York, and Barcelona.
