4ME4YOU features designer AIAYU during Copenhagen Fashion Week SS26.
DESIGNER: AIAYU
AIAYU — A Modern Danish Classic at Copenhagen Fashion Week 2025
Since its founding in 2005, Copenhagen-based lifestyle brand Aiayu has defined a quiet luxury rooted in craftsmanship, responsibility, and timeless design. Known for its materials-first philosophy, Aiayu lets natural fibers guide each creation, emphasizing durability, undyed materials, and regenerative organic farming practices.
During Copenhagen Fashion Week 2025, Aiayu continues to present its soft universe of effortless silhouettes and premium handcrafted knitwear in soothing natural tones.
The brand’s evolution into tailored pieces, European-made outerwear, and unisex styles reflects a modern sensibility—where functionality meets elegance. Aiayu remains a beacon of sustainable Scandinavian design, offering enduring wardrobe staples that embody the beauty of simplicity and purpose.
