4ME4YOU FEATURES “AVENIR” DURING BERLIN FASHION WEEK AW25.

Designer: AVENIR

Avenir is a circular, contemporary fashion brand based in Berlin, founded by Sophie Claussen in 2020. The brand thrives on Claussen’s unwavering dedication to conscious design and sustainable production. For Avenir, clothing is a powerful means of self-expression, both personal and public. The brand’s mission is to empower everyone involved— from the makers to the wearers—by crafting garments from pre-loved materials that prioritize quality, environmental responsibility, and a deep appreciation for timeless style.

Under Claussen’s creative direction, Avenir has earned recognition for its commitment to sustainability and cutting-edge design. At Berlin Fashion Week in February 2025, Avenir presented its Autumn/Winter 2025 collection, “Galleria.” This collection reimagined pre-loved garments as sculptural outerwear and refined tailoring, blending fashion with artistry.

Avenir’s “Galleria” collection embodies the brand’s dedication to circular fashion and artisan craftsmanship, while further solidifying Berlin’s status as a leading hub for innovative and sustainable fashion.