4me4you recently had the opportunity to go backstage and capture the "moments of a hairstyle" during a unique fashion presentation, offering a glimpse into the creative process behind the scenes.
MY PROCESS
"We are not just a fashion label, we are an ideology” ~ VIN + OMI
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VIN + OMI, an award-winning fashion design duo based in London, are renowned for their groundbreaking and sustainable approach to fashion.
Their work stands out not just for its aesthetic innovation but also for its deep commitment to environmental consciousness. Here’s an overview of their distinctive contributions to the fashion world:
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Sustainable Textiles: VIN + OMI have carved out a niche in the fashion industry by using unconventional materials, including garden waste from none other than King Charles’ estate.
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They’ve innovatively transformed these materials, such as nettles, into textiles and garments. Their dedication to sustainability is a hallmark of their collections, which have been prominently featured at London Fashion Week.
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Influential Roots: The duo’s style is heavily influenced by the underground club scene of the 1980s, reflecting a punk ethos that they have carried into their work.
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Despite these roots, VIN + OMI have successfully collaborated with some of the biggest names in fashion, including Marc Jacobs and Louis Vuitton.
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Their designs have dressed cultural icons like Kate Moss, Lady Gaga, and even former First Lady Michelle Obama, highlighting their broad appeal and influence.
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The Sting Project: One of their most notable initiatives is the Sting project, which focuses on creating textiles and fashion processes using stinging nettles.
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They’ve sourced these nettles from Prince Charles’ Highgrove estate, turning them into an extraordinary collection that was showcased at London Fashion Week. This project underscores their ability to blend sustainability with high fashion.
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Ideologists and System-Challengers: Beyond their fashion creations, VIN + OMI see themselves as ideologists, fabric inventors, and creative thinkers. They constantly challenge conventional norms within the fashion industry and beyond, even extending their innovative spirit into the realm of feature filmmaking.
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In essence, VIN + OMI are more than just fashion designers….
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—they are pioneers in the movement towards a more sustainable and thoughtful approach to fashion,
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..pushing boundaries and redefining what it means to be a designer in today’s world.