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4ME4YOU INTRODUCES.. FEATURES GANNI SS21 DURING COPENHAGEN FASHION WEEK

4me4you introduces..features GANNI SS21

Based in Copenhagen and owned and run since 2009 by husband-and-wife team Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup, GANNI has developed exponentially over recent years with its Scandi 2.0 sense of style full of personality and contrasts. From what started out in 2000 as an idea and desire to create the perfect cashmere knit, GANNI is now represented in more than 400 of the world’s finest retailers as well as through 21 concept stores across Denmark, Norway and Sweden

4ME4YOU INTRODUCES.. FEATURES GANNI SS21 DURING COPENHAGEN FASHION WEEK

“With GANNI we wanted to do something different than the typical stereotypes of scandi- navian fashion, which when we started were either high-concept Scandi-style or girly-boho. Aiming to create a third alternative, we sought after a more playful and effortless approach to design, that represents how I want to dress and look. Without strict dogmas or rules, but with room for personality, contrasts and experimentation.”

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